To catalyze sustainable investing

Our ambition is big. To reorient global capital markets. To change the paradigm of capitalism.

To make meaningful impact, a critical mass of investors must each take action. Loudly enough to change the core incentives of business.

We create impact by helping people make those decisions. We provide the clearest, most transparent, most personalizable data on social and environmental impacts of investments. We focus our tools on empowering wealth advisors, who are the trusted guides in any investor's sustainable journey.

Co-founders Gabe Rissman and Patrick Reed met as student environmental advocates at Yale, working to persuade the endowment to shift away from fossil fuel investments. With his student club, Gabe became the first student to file a shareholder resolution, asking ExxonMobil to cease donations to climate deniers, which succeeded in the subsequent year. is registered as a Public Benefit Corporation (PBC). As a PBC, our social mission is part of our legal mandate in our articles of incorporation.

Our Data Process

A fresh look at a growing field

To motivate investors to shift to sustainable investing, data must resonate emotionally as part of a narrative. The biggest hesitations that non-experts have with ESG are transparency, trust, and contextualizing information intuitively.

When Gabe and Patrick set out to build impact reporting in 2019, there was already a saturation of ESG data providers. That said, none of them solved the impact motivation problem for non-experts. We quickly realized that to accomplish our goal, we would have to build our own data collection and communication systems.

With the perspectives gleaned from previous experiences, we built a fresh, tech-empowered approach that leverages publicly-available data, sidestepping quality and cost issues associated with legacy approaches.


Patrick O'Rourke Reed


Patrick's background in data science comes from studying econometrics at Yale, where he focused his thesis work on climate-economic modeling, under Nobel-prize winning Nordhaus. He has published academically in sustainable finance, and has experience within renewable energy finance.

Published Papers

David "Gabe" Rissman


Gabe's background in data science comes from studying computational astrophysics at Yale, with his thesis focus on dark matter. He has experience on the ESG Desk of Rockefeller & Co., as well as at the Connecticut Green Bank. Gabe currently sits on the board of the Intentional Endowments Network.

Published Papers


Theresa Gusman

CIO, First Affirmative Financial Network

Gusman’s commitment to incorporating environmental, social, and governance issues into investment decisions began early in her 30-plus year investment career. She understands the full investing process, from analyst and portfolio manager to asset and wealth management leadership roles, including Senior Portfolio Manager and Global Head of Equities for Deutsche Bank. This commitment to ESG/SRI investing is driven by her fiduciary responsibility to clients and strong belief that ESG is a financial factor that can affect performance, plus being the right thing to do.

Jeff Gitterman

CEO, Gitterman Asset Management

Jeff Gitterman is a widely recognized leader in the ESG and sustainable investing field, and the creator of SMART (Sustainability Metrics Applied to Risk Tolerance) ® Investing Solutions, a suite of global climate-aware allocation strategies available to financial advisory firms and individual investors. With over 30 years of experience as a financial advisor, Jeff began realigning Gitterman Wealth Management towards sustainable investing in 2015. In 2020, the firm launched the Gitterman Asset Management brand to house its rapidly expanding ESG investment strategies, thought leadership, and practice management offerings for the financial advisor and institutional markets.

Darrell Benatar

Executive Chairman and Founder

Darrell Benatar is the co-founder of, WeComply and UserTesting as well as the creator of the video game "Make Your Case".

Darrell served as CEO of UserTesting for it's first 11 years reaching $50M in sales and 250 employees. Today, Darrell serves as Executive Chairman of UserTesting and advises a number of start-ups and nonprofits with a special focus on Citizens Climate Lobby.

Kenny Lee

Senior Director & Entrepreneur

Kenny Lee spent most of his career in the tech industry and most recently was a co-founder of a cybersecurity startup with a successful exit to Proofpoint. His recent focus has been learning and investing in ESG, climate change, and technologies that can transform people’s lives for the better. He is a mentor, advisor and board member of early stage startups and non-profit organizations.

Kenny has a beautiful family with two kids and married his childhood sweetheart. He lived in many cities around the world but now resides in Seattle, WA. During his spare time, he enjoys being active with his family and learning topics that put him into a beginner's mindset. He received Bachelor's degree in Communication from Michigan State University and MBA from MIT Sloan School of Management.