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Rainbow Washing

https://www.marketplace.org/2021/06/28/the-colorful-history-and-precarious-future-of-rainbow-washing/

If you're on any social media platform in June, it's hard to miss the rainbow explosion. For the past several years, hundreds of brands have rainbow-ified their logos in celebration of Pride month. AT&T. CVS Health. BMW. The list goes on and on.