Nestlé Says It Can Be Virtuous and Profitable. Is That Even Possible?
The world's largest food company is trying to show it can be environmentally sustainable and still make money. Activists are skeptical. LAUSANNE, Switzerland - Mark Schneider, the chief executive of the Swiss food giant Nestlé, gripped a bun-clad concoction that looked like a bacon cheeseburger but contained no actual bacon, cheese or beef.