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Google to Restrict User Information It Gives Advertisers

https://www.wsj.com/articles/google-to-restrict-user-information-it-gives-advertisers-11573755206

Alphabet Inc.'s Google said its ad exchange would stop telling advertisers what categories of websites users are visiting, a concession to European data-protection authorities that have said the company's real-time ad auctions violate European Union privacy laws. The changes will affect the process behind the electronic auction that happens in milliseconds to determine which ads show up when users load a website.