Advertisers strike deal with Facebook and YouTube on harmful content


Facebook, YouTube and Twitter have reached a deal with big advertisers on harmful content, offering some long-sought concessions to repair relations shattered by July's boycott of social media platforms. Negotiated through the World Federation of Advertisers, the agreement for the first time sets common definitions of content such as hate speech and aggression, establishes harmonised reporting standards across platforms and empowers external auditors to oversee the system, which will launch in the second half of 2021.