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Wolverine World Wide, Inc. engages in the designing, manufacturing, and marketing of branded casual, active lifestyle, work, outdoor sport, athletic, children's and uniform footwear and apparel. It operates through the following segments: Outdoor & Lifestyle Group; Boston Group; Heritage Group; and Multi-Brand Group. The Outdoor & Lifestyle Group segment brands include Merrell, Cat, Chaco, Sebago and Cushe brands. The Boston Group segment brands include Sperry, Saucony, Keds brands. The Heritage Group segment brands include Wolverine, Bates, Harley-Davidson, and HyTest brands. The Multi-Brand Group segment brands include Stride Rite brand and its multi-brand consumer-direct businesses. The company was founded by G. A. Krause in 1883 and is headquartered in Rockford, MI.