Rocky Brands, Inc. engages in the design, manufacture, and marketing of footwear and apparel. It offers its products under the following brand names: Rocky, Georgia Boot, Durango, Lehigh, Creative Recreation, and Michelin. It operates through the following segments: Wholesale, Retail, and Military. The Wholesale segment distributes its products through retail stores. The Retail segment includes direct sales of its products to consumers through e-commerce websites and Rocky outlet store. The Military segment sells footwear under the Rocky brand to the U.S. military. The company was founded in 1932 and is headquartered in Nelsonville, OH.