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Lifetime Brands, Inc. engages in the design, sources, and sale of branded kitchenware, tableware, and other products and markets it under a number of brand names and trademarks, which are either owned or licensed by the company. It operates through the following segments: U.S. Wholesale, International, and Retail Direct. The U.S. Wholesale segment is the domestic operations of the primary business of the company, which designs, markets, and distributes its products to retailers and distributors. The International segment refers to the business operations conducted outside the U.S. The Retail Direct segment is comprised of the marketing and sale of the limited selection of the products of the company through its Pfaltzgraff, Mikasa, Built NY, Fred & Friends, and Lifetime Sterling internet websites. The company was founded in 1945 and is headquartered in Garden City, NY.