Columbia Sportswear Co. designs, develops, markets and distributes active outdoor apparel, footwear, accessories and equipment under four primary brands: Columbia, Mountain Hardwear, Sorel, and Montrail. It operates through the following geographic segments: the United States; Latin America and Asia Pacific; Europe, Middle East, and Africa; and Canada. It develops and manages its merchandise in two principal categories: Apparel, Accessories and Equipment and Footwear. The Apparel, Accessories and Equipment category designs, develops, markets and distributes apparel, accessories and equipment for men, women and youth under the Columbia and Mountain Hardware brands. The Footwear category designs, develops, markets and distributes footwear products for men and women under the Columbia, Sorel and Montrail brands and for youth under its Columbia and Sorel brands. The company was founded by Paul Lamfrom and Marie Lamfrom in 1938 and is headquartered in Portland, OR.