Birks Group, Inc. is a designer, maker and purveyor of prestige jewelry, timepieces and giftware in the U.S. and Canada. It operates through the following segments: Retail and Other. The Retail segment operates stores across Canada under the Birks brand, and stores in the Southeastern U.S. under the Mayors brand, store under the Rolex brand name in Orlando, as well as retail locations in Calgary and Vancouver under the Brinkhaus brand. The Other segment consists of e-commerce, gold exchange, and wholesale. It offers designer jewelry, diamonds, gemstones, precious metal jewelry, rings, wedding bands, earrings, bracelets, necklaces, charms, baby jewelry, timepieces and giftware. The company was founded on November 14, 2005 and is headquartered in Montreal, Canada.