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Baozun, Inc. is a holding company, which engages in the provision of electronic commerce (e-commerce) services and solutions. It operates through the Brand E-Commerce and Maikefeng segments. The Brand E-Commerce segment provides e-commerce solutions to brand partners, including information technology services, store operations, digital marketing, customer services, warehousing, and fulfillment. The Maikefeng segment manages the retail online platform, Maikefeng. The company was founded by Wen Bin Qiu, Jun Hua Wu, and Qing Yu Zhang in August 2007 and is headquartered in Shanghai, China.